Cases, formats, FAQs and Documents:

Resources for you

Here you will find the collection of things that may be useful for your online business video use. Please be sure to check out our "Why Shouldn't I?" page with external resources: our video Do It Yourself link collection, competitors list and the online video theory section.

Cases

What we call a "case" - is a combination of all customer characteristics, along with the market segment, industry, timing and budget constraints. We are more "opportunity search and use" oriented than "problem solvers" so those are focused exactly that way:

Case 1: TV commercials to online

Synchronization of your ready offline TV advertising campaign with the online promotion. Our customer has the TV part in place - and our goal is to develop the online part securely and fast.

Case 2: University advertising

University advertising campaign, focused on social media, video sharing and student engagement. The use of the available learning materials for video advertising, viral marketing elements.

Case 3: Professional producer

Video producer looking for a way to place the hyperlink into his video clip discovers even more ways to attract traffic and to make his name visible.

Case 4: Startup

Web startup is presented with the whole variety of ways to maximize the effect of the product tutorial video.

Case 5: Music video clip promotion

Independent song writer looking for a way to stand out of the crowd and become visible. Online sales, accepting donations and community building goals all become a part of one solution.

What's your case?

Formats

We believe, that right now we are all experiencing the beginning of the online digital video era.

Take a look at the difference between first "moving pictures" - the arrival of a train at La Ciotat (1895) and today's most wanted blockbuster movie on a plasma HDTV - are the two really that different!? The only really significant addition in the video industry, for the last hundred years, was the soundtrack. All other things are not really that much different - it's only the quality that increased, no real leaps.

Why so? The physical nature of a cinema or a TV screen was limiting the innovation. The interaction is limited, the medium can't change much.

But now it's different - and we believe that there will be leaps, jumps and innovations, much more significant even than addition of the sound to the video - in the upcoming years. There will be a lot more in the social video area that we can imagine today.

There will be real time collaborative movie making and screen editing, video comments and ratings integrated and tied with the stream and a lot of new advertising ways and formats.

We would like to become a part of this, be involved if not in the technology revolution - then in mindset one.